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ARTICLES

"Food Marketing to Children and Youth: Threat or Opportunity? "  Adolescence  41.164 (2006): 772-773. Research Library. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Botterill, Jacqueline, Stephen Kline. "From McLibel to McLettuce: childhood, spin and re-branding. " Society and Business Review  2.1 (2007): 74-97. ABI/INFORM Global. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Cook, Daniel Thomas. "The disempowering empowerment of children's consumer "choice" :Cultural discourses of the child consumer in North America. " Society and Business Review  2.1 (2007): 37-52. ABI/INFORM Global. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Fahrni, Magda. "Raising Consumers: Children and the American Mass Market in the Early Twentieth Century.  Urban History Review  35.1 (2006): 59-60. Research Library. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Fonnesbaek, Jeppe, Morten Melbye Andersen. "Story selling: how LEGO told a story and sold a toy. " Young Consumers  6.3 (2005): 31-39. ABI/INFORM Global. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Green, Thomas. "Tricksters and the Marketing of Breakfast Cereals. " Journal of Popular Culture  40.1 (2007): 49-68. Research Library. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Hartmann, Douglas. "Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture. "  Contemporary Sociology  35.4 (2006): 392-393. Research Library. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Hawkes, Corinna. "Regulating Food Marketing to Young People Worldwide: Trends and Policy Drivers. " American Journal of Public Health  97.11 (2007): 1962-73. ABI/INFORM Global. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Hyman, Mark A. "Disruptive Innovations in Health Care: Expanding the Discourse on Quality and Value.  " Alternative Therapies in Health and Medicine  13.4 (2007): 10-4. Research Library. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Mallalieu, Lynnea, Kay M Palan, Russell N Laczniak. "Understanding Children's Knowledge and Beliefs about Advertising: A Global Issue that Spans Generations. " Journal of Current Issues and Research in Advertising  27.1 (2005): 53-64. ABI/INFORM Global. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Mills, Edward W., Koushik Seetharaman, Audrey N Maretzki. "A Nutribusiness Strategy for Processing and Marketing Animal-Source Foods for Children1,2. " The Journal of Nutrition  137.4 (2007): 1115-8. Research Library. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Mininni, Ted. "Maintaining brand relevance with kids. " Young Consumers  6.3 (2005): 23-25. ABI/INFORM Global. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Nestle, Marion. "Food Marketing and Childhood Obesity - A Matter of Policy. " The New England Journal of Medicine  354.24 (2006): 2527-2529. Research Library. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

O'Sullivan, Terry. "Advertising and children: what do the kids think? " Qualitative Market Research  8.4 (2005): 371-384. ABI/INFORM Global. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Roach, Ronald. "Campaigning for a Commercial-Free Childhood. " Black Issues in Higher Education  22.4 (2005): 11-12. Research Library. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Schor, Juliet B., Margaret Ford. "From Tastes Great to Cool: Children's Food Marketing and the Rise of the Symbolic. " The Journal of Law, Medicine & Ethics  35.1 (2007): 10-21. Research Library. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

Zeller, John L.. "Effects of Fast Food Branding on Young Children's Taste Preferences. " JAMA  298.14 (2007): 1618. American Medical Association. ProQuest.  St. Bonaventure U., NY.  10 Nov. 2007 <http://www.proquest.com/>

 

BOOKS

Children and adolescents in the market place : twenty-five years of academic research /
by Chandler, Tomasita M. (Tomasita Madrid)
Publisher: Pierian Press,
Pub Date: c1999.
SBU Library Call #: HF5415.2 .C382 1999

Children and television : fifty years of research /
by
Publisher: Lawrence Erlbaum,
Pub Date: 2007.
SBU Library Call #: HQ784.T4 C512 2007

Children's television : an analysis of programming and advertising /
by Barcus, Francis Earle, 1927-
Publisher: Praeger,
Pub Date: 1977.
SBU Library Call #: HQ784.T4 B35

The Effects of television advertising on children : review and recommendations /
Publisher: D.C. Heath,
Pub Date: c1980.
SBU Library Call #: HQ784.T4 E35

Handbook on mass media in the United States : the industry and its audiences /
Publisher: Greenwood Press,
Pub Date: 1994.
SBU Library Call #: P92.U5 H36 1994

Kids as customers : a handbook of marketing to children /
by McNeal, James U.
Publisher: Lexington Books ; Maxwell Macmillan Canada ; Maxwell Macmillan International,
Pub Date: c1992.
SBU Library Call #: HF5415.33.U6 N36 1992

Out of the garden : toys, TV, and children's culture in the age of marketing /
by Kline, Stephen.
Publisher: Verso,
Pub Date: 1995, c1993.
SBU Library Call #: HQ784.T4 K57 1995

Raising consumers : children and the American mass market in the early twentieth century /
by Jacobson, Lisa, 1962-
Publisher: Columbia University Press,
Pub Date: c2004.
SBU Library Call #: HF5415.33.U6 J33 2004

Teenage : the creation of youth culture /
by Savage, Jon.
Publisher: Viking,
Pub Date: 2007.
SBU Library Call #: HQ796 .S284 2007

Television in the afternoon hours : a study of programming and advertising for children on independent stations across the United States /
by Barcus, Francis Earle, 1927-
Publisher: Action for Children's Television,
Pub Date: 1975.
SBU Library Call #: HQ784.T4 B375

 

WEB SITES

    THESE SITES HAVE EXAMPLES OF MARKETING MATERIALS CREATED FOR CHILDREN:

California Apple Commission. Retrieved November 10, 2007 from http://www.calapples.org.

California Asparagus Commission: Consumer Information. Retrieved November 10, 2007 from http://www.calasparagus.com/consumer/recipes.htm.

Family Education Network. TV-Turnoff Week. Retrieved November 10, 2007 from http://fun.familyeducation.com/television/family-time/32940.html.

National Pork Board. Retrieved November 10, 2007 from http://www.pork.org/.

Northwest Cherries. Retrieved November 10, 2007 from http://www.nwcherries.com/nwcherries/.

U.S. Apple Association. Retrieved November 10, 2007 from http://www.usapple.org/.

U.S. Department of Energy. DOE Launches "Energy Hog" Energy Efficiency Campaign. Retrieved November 10, 2007 from http://www.eere.energy.gov/news/news_detail.cfm/news_id=6719.

USA Pears. Retrieved November 10, 2007 from http://www.usapears.com.

Watermelon.org.Retrieved November 10, 2007 from http://watermelon.org/.

Western Potatoes. Retrieved November 10, 2007 from http://www.westernpotatoes.com.au.

Wheat Foods Council. Retrieved November 10, 2007 from http://www.wheatfoods.org.

 

    OTHER SITE OF INTEREST

University of California, San Diego. Mandeville Special Collections Library. The Advertising Artwork of Dr. Seuss. Retrieved November 10, 2007 from http://orpheus.ucsd.edu/speccoll/dsads/index.shtml.