Other SBU links:

FRIEDSAM MEMORIAL LIBRARY 

MBA 612 Resources

Professor:  Dr. Michael Russell
Librarian:  Ann M. Tenglund [e-mail: ateng@sbu.edu ; phone: 375-2378]
Date of library session:  Friday, August 22, 2008 (Buffalo Center) and Thursday, September 4, 2008 (Main Campus)

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Put a Librarian on your Marketing Team! Help is always available!

Library Web Sites

• http://www.sbu.edu/library
• http://web.sbu.edu/friedsam

Searching Tips

• Wildcard: *
• Parentheses group parts of searches: (Internet or Web) and market*
• Quotation marks help you do a phrase search:  "New York State"

Finding Articles

ABI/Inform [Dateline, Global and Trade & Industry] (ProQuest interface) Business Source Premier -- On-campus login  -  Off-campus login (EbscoHost interface) Business and Company Resource Center (Gale interface)  JSTOR:  Search or Browse by Discipline [on-campus access only] Lexis-Nexis Academic [on-campus access only] Morningstar [Off campus login] Mergent Online [on campus access only] Regional Business News -- On-campus login  -  Off-campus login (EbscoHost interface)

Search Alerts

• Major database vendors, including Ebsco and ProQuest, offer the option of saving searches and setting up journal alerts.
  • In ProQuest, do your search (for a topic or a journal) and then click on "Set up alert" on the results page.
  • In Ebsco, log into "My Ebsco"--look for the "sign in" link at the top of any page when using a database.

Finding Marketing Journals

• Journal of Marketing: Business Source Premier--On-campus login  -  Off-campus login

• Journal of Marketing Research: Business Source Premier--On-campus login  -  Off-campus login

• Journal of Consumer Research: Business Source Premier--On-campus login  -  Off-campus login

• Journal of Advertising: Business Source Premier--On-campus login  -  Off-campus login

• Journal of the Academy of Marketing Science: ABI/Inform

• Journal of Public Policy and Marketing: Business Source Premier--On-campus login  -  Off-campus login

• Journal of Advertising Research: Business Source Premier--On-campus login  -  Off-campus login

• Journal of Retailing: ABI/Inform

• Marketing Science: Business Source Premier--On-campus login  -  Off-campus login

• Psychology and Marketing: ABI/Inform

• Industrial Marketing Management: Use Interlibrary Loan

• International Journal of Research in Marketing: Use Interlibrary Loan

• Management Science: Business Source Premier--On-campus login  -  Off-campus login

• Decision Sciences: ABI/Inform

• Journal of Business: Business Source Premier--On-campus login  -  Off-campus login

• Journal of Business Research: Use Interlibrary Loan

• Journal of Personal Selling and Sales Management: Business Source Premier--On-campus login  -  Off-campus login

• Journal of International Business Studies: ABI/Inform

• Journal of Marketing Education: ABI/Inform

Other Marketing and Sales Journals--online!

 

Finding Books and Other Materials in the Library

• Use FRIAR, our online catalog.
  • FRIAR contains records for print and other items that are physically owned by the library.
  • Electronic journals can be found by using the journal locator.
  • Be sure to write down the color code for the item--consult the signs or use the arrows on the main staircase to find the right floor where your item is.